A Comparison of Ad Platforms – Which One is Right for You?

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Americans spent 3.5 hours per day on mobile internet, and expectations for 2022 are that mobile data traffic will climb to over 77 exabytes per month worldwide at a 46 percent compound annual growth rate.

A Mobile Ad Platform

Google Ads

Keywords and analytics are used to decide who sees what, and when. When targeting mobile devices, Google Ads offers:

  • Text ads
  • Image ads
  • Video ads
  • App promotion ads
  • …and more

Facebook Ads

Facebook’s ad system is substantial, and with Audience Network, Facebook allows you that same power outside the confines of Facebook, on apps and mobile sites. Facebook offers:

  • Banner ads
  • Native ads
  • Native banner ads
  • Interstitial ads
  • In-stream ads
  • Rewarded video ads

Instagram Ads

Facebook offers essentially the same ads for Instagram.

Bing Ads

Bing Ads’ offerings are like Google Ads’ offerings, some exceptions being lower pricing, elevated client control, and less exposure.

AdMob (via Google)

This platform lets users set their own filters. AdMob offers:

  • Banner ads
  • Video ads
  • Native ads
  • Full page interstitial ads

TubeMogul (via Adobe)

Your ads will be seen by real people, due to a bot traffic sensor.

An Informed Mobile Ad Decision

It’s not an easy answer; however, there’s a starting place. It’s imperative that you get to know your target audiences, like which devices they use and their demographics and opinions. With so many options, you need to consider statistics for each and compare them, possibly even consulting an advertising agency for assistance.

A Switched-on Advertising Agency

An advertising agency that keeps up with trends in mobile advertising can help you understand the nuances of mobile advertising and make an informed decision, adjusting accordingly later.

Mobile ads are the smartest way that you can present value and elevate sales.

 

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